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Elevating your NED brand Masterclass

Can you articulate what value you add to a board?

Date and Time
23 May 2024
09:00 - 12:00
Not Specified
Director’s Circle
£ 245
Full Member
£ 245
Digital Member
£ 325
£ 350

Registration closed for the event.

Terms & Conditions

Refunds for all our individual events are available if notice is given three business days prior by email or telephone, or one month prior to first session of our programmes. After this, a transfer to another event will be given. Cancellations on the same business day will not generally be eligible for a refund or transfer, however you may substitute someone to come in your place. In the case of exceptional circumstances let us know and we will consider a refund/transfer.

We know what works – one member gets a new board role a day!

Learn how you, too, can get the roles you aspire to with our NEW for 2024 Masterclass.

To stand out in today’s competitive landscape of non-executive directors both offline and via LinkedIn – an impactful ‘brand’ which conveys your value-add is vital.

We share the winning approach we have honed over a decade of supporting women into the boardroom. Our intensive Masterclass brings together a small cohort to understand how to elevate your board career, combined with our robust resource pack to put your new strategy, learnings and enhanced board CV into action.

We also connect you with an established portfolio NED who will share how building a board career really works, answer your questions and share tips from their experience.

We are offering an exclusive 1-on-1 consultation with an experienced non-executive and mentor to help you implement your learning from this Masterclass. This is an exclusive offer to Masterclass participants at a preferential rate.

Our Masterclass covers:

  • Your target boards: You will consider what type of company, as well as sector, would best suit your style as a NED;
  • Your NED brand: Our structured methodology will guide you to articulate what you bring to the boardroom across three key pillars of your personal brand as a non-executive director;
  • Brand, CV and Board Value Articulation: You will discover how to frame your brand on key platforms – Board CV, LinkedIn, elevator pitch and cover letters.
  • Your networking campaign: You will explore how to optimise your networking, on LinkedIn and offline, to get real results. 

The highly interactive session includes individual feedback, as well as peer learning in a small cohort of members ready to invest in elevating their board career.

We know putting a plan into action is the hardest part!

That is why this Masterclass also includes ongoing support after the session to maximise your chances of success. We will provide you with:

  • A suite of on-demand supporting materials covering the key platforms including our ‘Guide to LinkedIn for your NED career’ (exclusive to Masterclass participants)
  • On-going connection with your cohort via a networking session and a WhatsApp community
  • Access to our Board CV course, covering letters templates and sample Board CVs

Masterclass participants can book a 1-on-1 session with an experienced board member and coach to work through any particular areas they want to focus on. This is an exclusive offer to Masterclass participants at a preferential rate.

This Masterclass is equally suitable for those with no board experience (yet!) and non-executive directors looking to redirect their board portfolio. We do recommend you come with a broad understanding of the boardroom and governance.


This virtual Masterclass will run across two sessions with the Masterclass taking place on 23 May 2024 and a ‘cohort connection’ session taking place at lunchtime on 5 June 2024.

Masterclass timing on 23 May 2024

9am – Your NED brand

10.30am – Your board campaign

12pm – Finish

The ‘cohort connection’ session on 5 June 2024 will run from 12.30pm to 1.30pm. As well as connecting with your peers to cement learnings and network, this will also be a chance to connect with another of our Masterclass presenters, and experienced portfolio NED, Shefaly Yogendra.


Fiona Hathorn

Co-founder and CEO, Women on Boards UK

Fiona is the CEO of Women on Boards UK alongside advising a number of different boards and organisations. Currently she is an Advisory Panel Member for the FRC (Financial Reporting Council), advisor to Peel Hunt (mid-cap stockbroker) and Chair of Hanx‘s Nominations Committee (FMCG start-up). She is an expert in the areas of Governance, Regulation and Talent Management who has sat on both marketing and audit & finance committees. Fiona was formerly a director for Hill Samuel Asset Management. She has advised the board of the Thai Euro Fund and is a Judge for the Non Executive Director Awards, sponsored by The Sunday Times. In 2020 Fiona joined King’s College London’s ‘Global Institute for Women’s Leadership‘ Advisory Board.

Julie Ashworth

Chair of The University of Aberdeen, Chair of The IoD Scotland, Women on Boards Presenter and Advisor.

Julie is Chair of the Board of the University of Aberdeen and Chair of the Institute of Directors (IoD) in Scotland, an Advisory Board member for the Scottish Business Network and was recently appointed as a Non-Executive Director on the board of ICAS.

She has previously held non-executive roles with George Watson’s College and the Royal Company of Merchants of the City of Edinburgh among several others, and spent 3 years as Chair of an award winning retail tech start-up. .

Julie is CEO of Broadreach, providing specialist leadership consulting services to global blue-chip companies. Julie works extensively as an Executive Mentor and coach with various FTSE 100 companies. She has held Retail Director roles with Liberty of London and Punch Taverns and was Executive Partner at IBM with responsibility for retail across EMEA and the US. She began her corporate career with Tesco, leaving her role as a senior executive to compete in the Round the World Yacht race.

Julie lives in Edinburgh and is our Women on Boards Lead for Scotland. Julie leads Women on Boards’ ‘Getting to the C-Suite’ Leadership programme and delivers different types of our Board CV support offer and mentoring.