We’re delighted to invite you to our next Board Check-In session, where we’ll be exploring what it means to serve as a Non-Executive Director on a Sports Board — a particularly relevant conversation given the exciting period we are currently in for women’s sport.
This interactive session will feature insights from two experienced NEDs, Alison Thorne and Denise Richmond, who bring a wealth of knowledge from across both sporting and non-sporting boardrooms. They’ll reflect on their journeys into Sports Board roles, how they navigated the appointment process, and how these roles differ from — or complement – both their wider board portfolios and executive roles.
Together, we’ll consider the specific dynamics, governance structures, and stakeholder expectations that shape board service in the sporting sector. Whether you’re already serving on a Sports Board, considering a future role, or simply curious about what the sector can offer, this session will offer timely insights and inspiration.
There will be space for open discussion and Q&A, allowing attendees to share experiences and raise questions in a warm, supportive environment. We’ll be operating under the Chatham House Rule to encourage open and honest dialogue.
Speakers
Alison Thorne
Alison Thorne is a highly experienced Chair and Non-Executive Director. Her current roles include Chair of the National Dance Company Wales, Chair of Barcud Housing Association, and Senior Independent Non-Executive Director for the Welsh Rugby Union. Alison’s dedication to equality is evident in her work as the Wales Lead for Women on Boards and as an Independent Panel Member for Public Appointments for the Welsh Government.
Previously, Alison served as a board member for Sport Wales, where she chaired the Facilities Review. Her past experience also includes Governor for Cardiff Metropolitan University, trustee and then Chair at Chwarae Teg (Wales’ leading equality charity), Non-Executive Director for Thought Provoking Consulting, and trustee at Tropical Forest Trust (sustainable forest management).
Denise Richmond
Denise Richmond is a seasoned executive boasting over 30 years of experience in Marketing and Membership, with expertise spanning direct marketing, digital strategies, database management, and recurring revenue. She has held positions at prestigious organizations such as the Financial Times, SAGA Publishing, and Dennis.
Beyond her corporate achievements, Denise is deeply committed to football. She is the Chair of Kent FA and the Southern Counties East Football League. A dedicated member of the FA Council. Her nearly 40-year commitment to semi-professional football is driven by a passion for increasing participation, expanding playing opportunities, and enhancing both on- and off-pitch environments.
This virtual event is free to Full and Directors’ Circle members. It will also include an opportunity for Q&A and sharing experience with other members of our network, under Chatham House rule.