Sandie Allimadi

Managing Director, Corporate Partnerships; WB Directors

Sandie Allimadi has over 15 years of experience as an award winning Communications Strategist, leading high profile campaigns, stakeholder engagement and new business development across diverse global markets in the Middle East and East Africa.

Known for her expertise in reputation management and crisis communications, she has played a pivotal role in shaping brand narratives and workplace wellbeing initiatives, serving as a trusted advisor to both corporate and government clients.

Sandie is also a Co-Active trained coach and a values-driven advocate of inclusive career development, particularly the provision of a welcoming and nurturing environment for candidates to excel.

She holds an MSc Media and Communication Governance from the London School of Economics and Political Science and a BA (Hons) Journalism Studies from the University of Stirling.