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Elevating your NED brand Masterclass

Can you articulate what value you add to a board?

Date and Time
24 Oct 2024
14:00 - 18:00
PwC, 7 More London Place, London, SE1 2RT
Director’s Circle
£ 245
Full Member
£ 245
Digital Member
£ 325
£ 350

Event registration fee for you is: £ 350

Terms & Conditions

Refunds for all our individual events are available if notice is given three business days prior by email or telephone, or one month prior to first session of our programmes. After this, a transfer to another event will be given. Cancellations on the same business day will not generally be eligible for a refund or transfer, however you may substitute someone to come in your place. In the case of exceptional circumstances let us know and we will consider a refund/transfer.

We know what works – one member gets a new board role a day!

Learn how you too can get the roles you aspire to with our NEW for 2024 Masterclass.

To stand out in today’s competitive landscape of non-executive directors both offline and via LinkedIn – an impactful ‘brand’ which conveys your value-add is vital.

We share the winning approach we have honed over a decade of supporting women into the boardroom. Our approach is flexible, whether you are developing a portfolio career or balancing NED roles alongside your executive career.

Our intensive Masterclass brings together a small cohort to understand how to elevate your board career, combined with our robust resource pack to put your learnings into action.

We also connect you with an established portfolio NED who will share how building a board career really works, answer your questions and share tips from their experience.

You can also book a 1-on-1 session with an experienced board member and coach to work through any particular areas. This is an exclusive offer to Masterclass participants at a preferential rate.

Our Masterclass covers:

  • Your target boards: You will consider what type of company, as well as sector, would best suit your style as a NED;
  • Your NED brand: Our structured methodology will guide you to articulate what you bring to the boardroom, across three key pillars of your personal brand as a non-executive director;
  • Brand and Board Value Articulation: You will discover how to frame your brand on key platforms – Board CV, LinkedIn, elevator pitch and cover letters.
  • Your networking campaign: You will explore how to optimise your networking, on LinkedIn and offline, to get real results. 

The highly interactive session includes individual feedback, as well as peer learning in a small cohort of members ready to invest in elevating their board career.

We know putting a plan into action is the hardest part!

That is why this Masterclass also includes on-going support after the session to maximise your chances of success. We will provide you with:

  • Our Quick Course ‘Guide to LinkedIn for your NED career’ (free to Masterclass participants)
  • Access to our Board CV course, covering letters templates and sample Board CVs
  • Board skills and competencies frameworks
  • On-going connection with your cohort via a networking session and a WhatsApp community

Masterclass participants can also book a 1-on-1 session with an experienced board member and coach to work through any particular areas you want to focus on. This is an exclusive offer to Masterclass participants at a preferential rate.

This Masterclass is equally suitable for those with no board experience (yet!) and non-executive directors looking to redirect their board portfolio. We do recommend you come with a broad understanding of the boardroom and governance.


2pm – Your NED brand

3.30pm – Your board campaign

5pm – Cohort connection

6pm – Finish


Fiona Hathorn

Co-founder and CEO, Women on Boards UK

Fiona is the CEO of Women on Boards UK alongside advising a number of different boards and organisations. Currently she is an Advisory Panel Member for the FRC (Financial Reporting Council), advisor to Peel Hunt (mid-cap stockbroker) and Chair of Hanx‘s Nominations Committee (FMCG start-up). She is an expert in the areas of Governance, Regulation and Talent Management who has sat on both marketing and audit & finance committees. Fiona was formerly a director for Hill Samuel Asset Management. She has advised the board of the Thai Euro Fund and is a Judge for the Non Executive Director Awards, sponsored by The Sunday Times. In 2020 Fiona joined King’s College London’s ‘Global Institute for Women’s Leadership‘ Advisory Board.

Alison Thorne

Alison Thorne is a Chair and Non Executive Director. Currently she is Chair of the National Dance Company Wales and Chair of Barcud Housing Association plus Senior Independent Non Executive director for the Welsh Rugby Union and a Governor for Cardiff Metropolitan University. Alison builds on her equality work as the Wales Lead for Women on Boards and as an Independent Panel Member for Public Appointments for the Welsh Government.

Previously a board member for Sport Wales where she Chaired the Facilities Review, a trustee and then Chair at Chwarae Teg (Wales leading equality charity), Non-Executive Director for Thought Provoking Consulting, and a trustee at Tropical Forest Trust (sustainable forest management).

She has had a corporate global career in retail, holding executive board roles at Mothercare, George at Asda and Otto UK with executive leadership roles at Kingfisher and Storehouse specialising in Operations, Buying, Merchandising and Sourcing.

Her career then developed into Executive search as a partner in a boutique search firm, prior to setting up ‘atconnect’ a business that supports companies to delivers successful teams through executive search and mentoring working in Media, Retail, Housing and Health Care sectors.

Comments from past attendees

“The combination of in-person, content & candour made for a really valuable and empowering afternoon.”

With thanks to our event host PwC