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Elevating your NED brand Masterclass

Can you articulate what value you add to a board?

Date and Time
19 Jun 2024
14:00 - 18:00
RWK Goodman, 69 Carter Lane, London, EC4V 5EQ
Director’s Circle
£ 245
Full Member
£ 245
Digital Member
£ 325
£ 350

Event registration fee for you is: £ 350

Terms & Conditions

Refunds for all our individual events are available if notice is given three business days prior by email or telephone, or one month prior to first session of our programmes. After this, a transfer to another event will be given. Cancellations on the same business day will not generally be eligible for a refund or transfer, however you may substitute someone to come in your place. In the case of exceptional circumstances let us know and we will consider a refund/transfer.

We know what works – one member gets a new board role a day!

Learn how you too can get the roles you aspire to with our NEW for 2024 Masterclass.

To stand out in today’s competitive landscape of non-executive directors both offline and via LinkedIn – an impactful ‘brand’ which conveys your value-add is vital.

We share the winning approach we have honed over a decade of supporting women into the boardroom. Our intensive Masterclass brings together a small cohort to understand how to elevate your board career, combined with our robust resource pack to put your learnings into action.

We also connect you with an established portfolio NED who will share how building a board career really works, answer your questions and share tips from their experience.

You can also book a 1-on-1 session with an experienced board member and coach to work through any particular areas. This is an exclusive offer to Masterclass participants at a preferential rate.

Our Masterclass covers:

  • Your target boards: You will consider what type of company, as well as sector, would best suit your style as a NED;
  • Your NED brand: Our structured methodology will guide you to articulate what you bring to the boardroom, across three key pillars of your personal brand as a non-executive director;
  • Brand and Board Value Articulation: You will discover how to frame your brand on key platforms – Board CV, LinkedIn, elevator pitch and cover letters.
  • Your networking campaign: You will explore how to optimise your networking, on LinkedIn and offline, to get real results. 

The highly interactive session includes individual feedback, as well as peer learning in a small cohort of members ready to invest in elevating their board career.

We know putting a plan into action is the hardest part!

That is why this Masterclass also includes on-going support after the session to maximise your chances of success. We will provide you with:

  • A suite of on-demand supporting materials, covering the key platforms including our ‘Guide to LinkedIn for your NED career’ (exclusive to Masterclass participants)
  • On-going connection with your cohort, via a networking session and a WhatsApp community

Masterclass participants can also book a 1-on-1 session with an experienced board member and coach to work through any particular areas you want to focus on. This is an exclusive offer to Masterclass participants at a preferential rate.

This Masterclass is equally suitable for those with no board experience (yet!) and non-executive directors looking to redirect their board portfolio. We do recommend you come with a broad understanding of the boardroom and governance.


2pm – Your NED brand

3.30pm – Your board campaign

5pm – Cohort connection

6pm – Finish


Alison Thorne

Alison Thorne is a Chair and Non Executive Director. Currently she is Chair of the National Dance Company Wales and Chair of Barcud Housing Association plus Senior Independent Non Executive director for the Welsh Rugby Union and a Governor for Cardiff Metropolitan University. Alison builds on her equality work as the Wales Lead for Women on Boards and as an Independent Panel Member for Public Appointments for the Welsh Government. Previously a board member for Sport Wales where she Chaired the Facilities Review, a trustee and then Chair at Chwarae Teg (Wales leading equality charity), Non-Executive Director for Thought Provoking Consulting, and a trustee at Tropical Forest Trust (sustainable forest management). She has had a corporate global career in retail, holding executive board roles at Mothercare, George at Asda and Otto UK with executive leadership roles at Kingfisher and Storehouse specialising in Operations, Buying, Merchandising and Sourcing. Her career then developed into Executive search as a partner in a boutique search firm, prior to setting up ‘atconnect’ a business that supports companies to delivers successful teams through executive search and mentoring working in Media, Retail, Housing and Health Care sectors.

Shefaly Yogendra PhD

Shefaly Yogendra, PhD is an internationally experienced strategist with experience of building organisations, brands, and culturally diverse teams. She has broad fiduciary and governance experience, and is also a trusted advisor with the experience of shaping the executive conversation on technology, risk, branding and growth.

Shefaly is a Non-Executive Director of JP Morgan US Smaller Companies Investment Trust (LSE: JUSC) where she chairs the Remuneration Committee, and of Temple Bar Investment Trust (LSE: TMPL). She is also an independent Governor of London Metropolitan University where she chairs the Audit Committee and earlier chaired the Governance Committee. Earlier she was the COO and an executive director of Ditto AI.

Shefaly was among the “100 Women to Watch” in the Female FTSE Board Report 2016 and holds a PhD in Political Decision Making from the University of Cambridge. She trained earlier in engineering, management, and technology policy.


With thanks to our event host RWK Goodman